From: The Founding Owners of Fiore La Jolla Boutique. Co-Authors, “How to Open Your Own Unique Boutique”
Starting a business is a serious proposition that will take planning, effort, discipline, and just plain old hard work.
If your dream is to open a boutique, chances are your head is spinning with questions about how much money you will need, where funding will come from, where to find suppliers, how to lease a retail space, what your boutique’s specialty should be, and the biggest question is usually
The authors of this ebook are the founding owners of Fiore La Jolla Boutique in the beautiful (and extremely high priced real estate) of La Jolla, CA. Our boutique specializes in high quality Italian made bath and body, cosmetics, natural skin care products, and accessories.
We have a beautiful boutique (and that’s not being conceited – at least one customer gives us that compliment every day.) More importantly, we have a successful business, in one of the most affluent shopping districts in the United States (La Jolla.) Click the link above to see our homepage and learn more about our business.
I think it is fair to say that what we have done with our boutique is no small accomplishment, and even more so considering that we have gotten this far in just under two years. Not too bad, considering many small businesses (around 95%) don’t make it past their first year in business. Where We Started
A few years ago, we both had full time jobs working for large companies. We had what many would call “promising careers”: Decent salary, benefits, retirement, relative “job security”.
But as is typical for many workplaces throughout corporate America, there was a price to pay for “success”; long hours, difficult personalities, and the rat race politics that seem to be the norm in most organizations. It was draining us emotionally and physically, and the gratification we once felt in our jobs was vanishing quickly.
For similar reasons… Read more…
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